Marketing for dummies
Smith, Craig2006
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Marketing is one of the most important aspects of business today - how you understand and communicate with your customer can make the difference between business success or failure. Many small businesses have to do their own marketing, often with little or no previous experience. This book offers advice.
Main title:
Marketing for dummies / by Craig Smith and Alexander Hiam.
Author:
Imprint:
Chichester : John Wiley, c2006.
Collation:
xx, 358 p. : ill. ; 24 cm.
Notes:
Includes index.Cheat sheet perf-bound into book.
ISBN:
0764570560 (pbk)9780764570568
Dewey class:
658.8'02658.802658.802
Local class:
658.802
Language:
English
BRN:
305661
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